As the UX/UI designer at FIXR, I contributed to the design of web and mobile apps, as well as the development of a scalable design system and marketing assets. My work focused on creating intuitive, user-friendly experiences that enhanced the platform’s functionality and supported the needs of both organizers and attendees, driving efficiency and engagement across the board.

Recently I've been exploring rapid prototyping and development by leveraging IDEs like Cursor with integrated AI tools to accelerate the creation of small personal projects, turning everyday problems that I've faced into tangible solutions.

Tasked with redesigning a fragmented back-end platform for hotel-like co-living, customer, and finance management into a user-friendly system, collaborating with project managers and developers to ensure it met the needs of the stakeholders whose jobs relied on using it. The successful launch was praised for its ease of use, and over time, I helped to expand features like financial tools, analytics, and booking management, transforming it into a scalable SaaS platform for multiple co-living and hotel buildings.

I partnered with a project manager to research user needs and deliver an MVP within an extremely tight deadline by collaborating with a small development team. The app launched successfully, receiving positive feedback from beta testers and focus groups. Over the next year, we expanded features like onboarding, interest groups, messaging, events, and support, while growing the team and refining the app through redesigns and moving from a react frameworkto native apps. I also designed a lightweight CMS for staff to manage app interactions which needed to match and enhance their workflow.

The company was fast growing and expanding, it was decided there needed to be a new website created as the old one was slow, outdated and had no way of being changed. UX was carefully crafted to ensure potential customers could easily learn about the company's unique offering and also see as much as they can to get them funnelled through into the sales flow. In addition to the main website which covered sections for selling rooms, there were also events and workspaces and various microsites which were designed for different purposes and target demographics.

At Kuula, I led the initial branding and UI design, creating a cohesive look for the main marketing website and partner microsites. I redesigned the media management system, ensuring users could easily differentiate, sort, and organize diverse content like videos, PDFs, and images. A key focus was streamlining the video upload process, especially for mobile users, and integrating basic editing tools to enhance usability post-upload.

I worked on Breezie, an Android-based OS designed for elderly and disabled users, overhauling its UX/UI based on research with existing and non-users of digital devices. I focused on scalability, creating a system that started with limited functionality and added features as users grew more comfortable, managed by family members via an online CMS. Additionally, I designed a Samsung SmartThings dashboard portal for care homes, enabling administrators to intuitively monitor and control devices. I also created the packaging, manuals, and printed materials to ensure a seamless user experience.

I have worked on design and UX for AMBIO-Ns marketplace website to maximise usability in users finding products in a large complicated marketplace, designing additional pages and updating their old design styles, reworking them into a new more consistent design system. Also worked on creating a more consistent brand across their materials and produced presentation decks and video marketing design.

UX, UI design, development and operating of their ecommerce website. Digital and print design for rebrand and brand development. Design, layout for advertising and promotional materials also product photography, photo retouching of products as well as 3D CAD product design for furniture.

Design and UX for FabricOS, a data analytics platform targeted towards brand managers for large companies as a dashboard to manage and create reports from multiple sources like websites and social network pages.

UX and UI Design and QA of data analytics platform for L'Oréal brands and design of a data analytics platform for BT.

Artworking, UX and UI design for Sony Mobile, working with their UK website adding to their core page components and constructing new pages to design briefs as well as print design and campaign work for Infinit, Canon and HSBC.